Los d\u00edas 20 y 21 de octubre en el Auditorio del Centro Regional Universitario Tupungato (calle Alem y Dorrego, B\u00b0 Aeroclub) las comunicadoras Daniela Galv\u00e1n y Laura Rez Masud compartir\u00e1n herramientas de estrategias volcadas hacia la promoci\u00f3n de una marca -de bienes o servicios- en internet y tecnolog\u00edas digitales en l\u00ednea, como computadoras de escritorio, tel\u00e9fonos m\u00f3viles y otras plataformas y medios digitales. <\/p>\n","protected":false},"excerpt":{"rendered":" Durante una nueva edici\u00f3n del Ciclo de Capacitaciones de Tupungato las personas concurrentes ser\u00e1n receptoras de la experiencia y conocimiento de 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El objetivo de esta capacitaci\u00f3n es poder brindar conocimientos sobre las formas de comunicar a trav\u00e9s de las redes sociales, comprender por qu\u00e9 es fundamental para una pyme o un emprendedor tener una cuenta en instagram, conocer los beneficios de este tipo de comunicaci\u00f3n para hacer crecer un negocio o imagen personal, las estrategias de marketing y una buena planificaci\u00f3n en redes, el rol del influencer, las herramientas y los tips sencillos para tener autonom\u00eda y manejar sus propias cuenta.
En su totalidad la capacitaci\u00f3n tiene una carga horaria obligatoria de 7 horas reloj; la primera jornada ser\u00e1 de 18 a 21h, la segunda est\u00e1 planificada de 9 a 13h, finalizando con la entrega de certificados a las y los participantes.
Temas que se abordar\u00e1n en el taller<\/strong>
D\u00eda 1<\/strong>
-Comunicaci\u00f3n digital: su importancia y su historia
-Herramientas de la comunicaci\u00f3n digital
-Beneficios de la comunicaci\u00f3n digital para empresas\/emprendedores
-Estrategias y planificaci\u00f3n en redes sociales
-La funci\u00f3n y misi\u00f3n de instagram en el mundo laboral o personal
-El rol del influencer
-Experiencias personales
-Contenido en redes: qu\u00e9 debo tener en cuenta
– \u00bfC\u00f3mo hacer para que el material que subimos sea interesante y atractivo?
– Diferencias entre historias, reels, y posteo en el feed. \u00bfqu\u00e9 conviene m\u00e1s?
D\u00eda 2<\/strong>
-Oratoria: herramientas para perder el miedo a hablar frente al p\u00fablico.
-Asesoramiento sobre cuentas personales de instagram.
Inscripciones<\/strong>
Siguiendo la modalidad de inscripciones de las anteriores capacitaciones, quienes quieran asistir a esta nueva formaci\u00f3n podr\u00e1n anotarse desde la p\u00e1gina oficial de Tupungato tupungato.gov.ar<\/a>, ingresar en \u00abMunicipio\u00bb, acceder al icono \u00abCapacitaciones\u00bb y optar por la de Marketing Digital; donde deber\u00e1n completar el formulario con informaci\u00f3n personal.
Informes y consultas<\/strong>
Quienes requieran mayor informaci\u00f3n pueden acercarse personalmente a la Direcci\u00f3n de Comunicaci\u00f3n y Prensa (ubicada en calle Mathons y R\u00edo Las Tunas) o comunicarse a trav\u00e9s de llamada telef\u00f3nica al n\u00famero 2622565658, -en ambos casos- de lunes a viernes, en horario de 7 a 15h.
En caso de no poder asistir al curso, por las mismas v\u00edas de comunicaci\u00f3n, se deber\u00e1 notificar la baja, con un m\u00e1ximo de 24 horas de anticipaci\u00f3n.<\/em><\/p>\n\n\n\n