{"id":27343,"date":"2022-08-26T13:38:28","date_gmt":"2022-08-26T13:38:28","guid":{"rendered":"https:\/\/tupungato.gov.ar\/?p=27343"},"modified":"2022-08-26T13:38:28","modified_gmt":"2022-08-26T13:38:28","slug":"con-amplia-convocatoria-se-desarrollo-el-taller-de-marketing-digital","status":"publish","type":"post","link":"https:\/\/tupungato.gov.ar\/?p=27343","title":{"rendered":"Con amplia convocatoria se desarroll\u00f3 el Taller de Marketing Digital"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">El ciclo de charlas estuvo enfocado en la comercializaci\u00f3n virtual, se explic\u00f3 a los asistentes el funcionamiento de los canales de venta online -Instagram Shopping, tienda de Facebook, WhatsApp Business, Google Ads, entre otros- y c\u00f3mo se complementan con el offline y las redes sociales.<\/h3>\n\n\n\n<p>La propuesta organizada y coordinada por la Direcci\u00f3n de Desarrollo Econ\u00f3mico se realiz\u00f3 los d\u00edas 23 y 25 de agosto, en el Hotel Turismo Tupungato. M\u00e1s de 150 personas participaron de la actividad, dividida en dos capacitaciones, donde recibieron herramientas sobre los beneficios de la venta online y el uso de los canales de comunicaci\u00f3n en las redes sociales.<br>\u00abSe llevaron dos jornadas muy interesantes respecto a lo que tiene que ver con el comercio o el marketing digital,\u00a0donde hubo un mont\u00f3n\u00a0de convocatoria. Estudiantes y comerciantes se han hecho eco de las nuevas tendencias comerciales que hoy no solamente nos interpelan sino que incluso pueden llegar a ser un obst\u00e1culo o una ventaja\u00bb, expres\u00f3 el Director de Desarrollo Econ\u00f3mico, Fabricio Garc\u00eda.<br>Durante la primera jornada el disertante fue Gerardo Biondolillo, Director de la C\u00e1mara Argentina de Comercio Electr\u00f3nico para la Regi\u00f3n de Cuyo, quien se encarg\u00f3 de mostrarles a los participantes c\u00f3mo se aplican las acciones del e-commerce y cu\u00e1les son sus beneficios. El orador refiri\u00f3, \u00abCreo que hoy estas herramientas las debemos aprovechar todos, sea en Tupungato o en cualquier parte del mundo, no est\u00e1n limitadas a multinacionales\u00bb.<br>En la segunda capacitaci\u00f3n\u00a0para llevar a acciones concretas lo visto en el encuentro inicial\u00a0el facilitador Jes\u00fas Trillini habl\u00f3 de forma espec\u00edfica sobre el marketing online y las redes sociales.<br>El dirigente Biondolillo anim\u00f3 a los comerciantes a hacerse eco y convertirse en internautas siendo parte del universo de ventas en red, \u00abSiempre digo que nos movemos en un mundo que es una mezcla de mundo f\u00edsico y mundo virtual. Todos estamos con nuestros celulares en el bolsillo todo el tiempo, todo lo que hacemos est\u00e1 cruzado por ese celular, donde buscamos informaci\u00f3n, donde nos comunicamos con amigos, donde compartimos lo que estamos haciendo y hoy ignorar eso como empresarios o emprendedores ser\u00eda un error muy grave\u00bb.<br>\u00abEn el mundo virtual todos entran en iguales condiciones y todos los comercios que est\u00e1n vendiendo online, venden. Hay miles y miles de vendedores en toda la Argentina. Basta con buscar el nicho de mercado, posicionar la empresa y los productos en qu\u00e9 se enfocar\u00e1n\u00bb, cerr\u00f3 el disertante.<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"http:\/\/tupungato.gov.ar\/wp-content\/uploads\/2022\/08\/Taller-de-Marketing-Digital-Dir.-Des.-Economico-Fabricio-Garcia.mp3\"><\/audio><figcaption>Dir. Des. Econ\u00f3mico, Fabricio Garc\u00eda<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"http:\/\/tupungato.gov.ar\/wp-content\/uploads\/2022\/08\/Taller-de-Marketing-Digital-Gerardo-Biondolillo-Dir.-Camara-Arg-Electronica.mp3\"><\/audio><figcaption>Disertante, German Biondolillo<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>El ciclo de charlas estuvo enfocado en la comercializaci\u00f3n virtual, se explic\u00f3 a los asistentes el funcionamiento de los canales [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":27344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[50],"tags":[],"class_list":["post-27343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-d-desarrollo-economico"],"acf":[],"_links":{"self":[{"href":"https:\/\/tupungato.gov.ar\/index.php?rest_route=\/wp\/v2\/posts\/27343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tupungato.gov.ar\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tupungato.gov.ar\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tupungato.gov.ar\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tupungato.gov.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27343"}],"version-history":[{"count":0,"href":"https:\/\/tupungato.gov.ar\/index.php?rest_route=\/wp\/v2\/posts\/27343\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tupungato.gov.ar\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/tupungato.gov.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tupungato.gov.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tupungato.gov.ar\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}